On May 15, HP has announced at a conference in Brussels organized by "The Recycler", Altkin as a partner for the SecuReuse program, an initiative designed to extend the life of print cartridges by enabling chip upgrades for optimal compatibility of remanufactured cartridges.
What is the HP SecuReuse Program ?
It's a program that encourages the development of remanufactured HP printing consumables, and therefore their reuse for perfect compatibility between remanufactured cartridges and HP printers. This program enables HP chips to be reset for up to 5 cartridge uses. In summary, remanufactured cartridges with an OEM chip.
Why this program ?
As part of the European Ecodesign Work Plan, and in support of the EU Circular Economy Action Plan (CEAP), HP is now promoting an environment conducive to the reuse of its cartridges in Europe. This initiative will extend the life cycle of printer cartridges and provide an industrial process enabling remanufacturers to make the SecuReuse program accessible.
How does it work?
Through this partnership, HP enables ALTKIN to reset the chips of remanufactured inkjet and laser cartridges. This means they can be reset to be fully compatible with HP printers (no more error messages, ink and toner level management, no impact from software updates).
When will it be available ?
The solution is due to be deployed in Europe in 2025.
End user benefits
Finally, remanufactured cartridges will retain the HP logo on the cartridge for greater customer reassurance !
Market benefits
In detail:
This is an important signal for the remanufactured market, as it represents a paradigm shift for HP, which until now has recommended the use of original consumables, often citing the lower performance of remanufactured alternatives. With SecuReuse, HP will make it possible to distinguish "reman" cartridges from clones, or any other non-HP cartridges.